设计：艺术家香水

本次 DESIGN（设计）活动的灵感源自娇兰（GUERLAIN）推出的限量版香水——“蜜蜂瓶·马蒂斯之家 2023 特别版”（The Bee Bottle- Maison Matisse Edition 2023），该款香水的设计灵感来自亨利·马蒂斯（Henri Matisse）1939年创作的画作《音乐》（La Musique）。

我们以此产品为启发，设计一款受现代及当代艺术大师启发的香水瓶。首先，我们选定一位艺术家及其若干代表作；本例中我选择了阿梅代奥·莫迪利亚尼（AMEDEO MODIGLIANI）（课件幻灯片取自本人美术课教学内容，文字为意大利语，敬请谅解）。

下一步，我们设计一个原创瓶身 SHAPE（造型），使其契合所选艺术家标志性的造型语言，并再现其线条风格特征。我们在素描纸上以大幅尺寸绘制瓶身草图。随后，仍用铅笔在瓶身上添加装饰细节，这些细节均取材自所选艺术家的原作；最后使用彩铅或其他自选技法上色，力求模仿该艺术家的风格与色彩。

完成手绘后，我们为其拍照，并将图像转为带 TRANSPARENT BACKGROUND（透明背景）的 PNG 数字格式。为此，我们使用了可自动去除图像背景并生成透明背景的在线工具；我所用的一款是 Adobe Express（选择“去除背景”功能）。

当手绘稿成功转换为数字 PNG 图像后，即可将其导入数字页面，用于制作我们的 ADVERTISING MESSAGE（广告宣传图）。数字编辑可选用 Google Drawings（谷歌绘图）、Google Slides（谷歌幻灯片），或 Canva 等在线图形处理与视觉传播平台。本例中我们使用的是 G Suite 教育版中的 Google Sheets 内嵌绘图功能（Google Sheets Drawings）。下方即为我们以 PNG 格式呈现的多款艺术家香水合成图：

若要以印刷杂志形式呈现我们的 ADVERTISING MESSAGE（广告宣传图），需为产品赋予一个 NAME（名称），将其置于能吸引眼球、同时突出瓶身造型的 VISUAL（视觉）情境中，并配以富有冲击力的 TEXT（文案）——即一句简洁有力、视觉表现突出的 HEADLINE（主标题）。

在数字编辑过程中，我们添加背景、香水名称、有力的广告语（slogan）、瓶身明暗/排线（shading）及反光效果（reflection），力求打造一幅兼具吸引力、说服力且与产品高度统一协调的视觉图像。以下是我们的“艺术家香水”系列成品：

Design: Artist Perfume

In this DESIGN activity we were inspired by the perfume made by GUERLAIN “The Bee Bottle- Maison Matisse Edition 2023”, inspired by MATISSE. This is a limited edition fragrance: the design is inspired by the painting “La Musique” made by Henri Matisse in 1939.

Taking a cue from this product, we design a perfume bottle inspired by a modern and contemporary art artist. First we choose an artist and some of his works, in this example I chose AMEDEO MODIGLIANI (the slides are from the lesson I teach in art class, sorry for the Italian language).

In the next step, we design an original SHAPE that it matches to the characteristic shapes of the chosen artist and that re-proposes the trends of his lines. We draw our bottle on a drawing sheet, in large size. Subsequently, always in pencil, we decorate the bottle by assembling details from the chosen works and we color with colored pencils or other techniques of your choice, trying to imitate the artist’s style and colours.

Once the drawing is finished, we photograph it and create a digital image in PNG (ie with a TRANSPARENT BACKGROUND). to do this we have used sites that transform the background of the images, making it transparent. One of the ones I used is EXPRESS ADOBE with the option “remove background”.

When the drawing is transformed into a digital .png image, we can import it onto a digital page to create our ADVERTISING MESSAGE. For digital processing it is possible to use GOOGLE DESIGNS, or GOOGLE PRESENTATIONS, or use graphic processing and online visual communication platforms such as CANVA. In our case we used a Google Sheet Drawings (from the GSuite Google package for school). Below we see our perfumes in PNG format in a single image:

To create our ADVERTISING MESSAGE in a magazine format for printed paper, we need to give the product a NAME, insert it in a visual context that draws attention and highlights the bottle (VISUAL), and create a TEXT, an effective slogan with a remarkable visual impact (HEADLINE).

In the digital editing we insert a background, the name of the perfume, an effective slogans, the shading and the reflection of the bottle, trying to create an attractive, convincing and coherent image with the product we want to advertise. Here are our artist perfumes: