字体设计入门——字母书写基础教案（第一课）
原文链接：https://createartwithme.com/intro-typography-lettering-basics/
日期： 2015-04-06
作者： 米歇尔·伊斯特
分类： 六年级、美术课、彩铅课、绘画课、平面设计课、高中美术、综合材料课、初中美术、字体设计课
标签： 字母结构、大小写、查尔斯·德穆斯5号字体、德穆斯5号、平面设计、平面设计字母书写、字体设计入门、字母书写、作为艺术形式的字母书写、字母书写基础教案、书写风格、标志、主要书写风格、海报风格、手写体风格、衬线、书写风格类型、文本风格、《字母的语言》、商标字体、字型、字体、书写类型、字体设计、字体设计课、非常规字体、视觉传达
字体设计入门：字母书写基础美术课字体设计与平面设计中的字母书写风格，在视觉传达和平面设计领域中扮演着至关重要的角色。
我超爱字体！ 我常让学校的IT工程师抓狂，因为我总请他在我电脑上安装更多字体。不同的书写风格能传递情绪与个性，力量感极强！本课是“作为艺术形式的字母书写”两课系列的第一课。
教学目标（IO）： 掌握字母成形的基本方法；学习并辨识字母各部分名称（即字母结构）；理解文本风格是视觉传达的重要组成部分，不同格式可传达不同信息。
第一天
授课内容：《字母的语言》
- 字体设计（Typography） 是指将字型（typeface）作为传达手段进行设计与运用。
- 字体设计起源于最早的印刷机——古腾堡印刷机，但其根源实为手写书法（如书法、泥金装饰手抄本等）。
- 字母书写或字体设计是视觉传达中极为重要的一环。字体可传递力量、权威、情绪与个性。试想一些仅以字型构成的公司标志（如可口可乐、芬达、佳能等）：它们分别采用什么颜色？其字型结构又向我们传递了该公司的哪些特质？
- 字母的组成部分：
- 基础列表： 埃里克·米勒整理的《字母结构》 ——信息极佳！
- 基线（Baseline）： 字符所坐落的无形底线。
- 中线（Meanline）： 位于多数小写字母（如“o”、“p”、“r”）顶部的中间线；也位于“h”等字母弧形的顶端。
- 大写字高（Cap Height）： 从基线至大写字母（如“B”、“H”）顶部的距离。
- 升部（Ascender）： 字符中向上延伸超出中线的部分。
- 降部（Descender）： 字符中向下延伸低于基线的部分，例如“g”的底部笔画。
- 主干（Stem）： 主干常为字母的主体部分。“B”的竖直线、“V”的主要对角线均属主干。
- 横杠／臂（Crossbar or Arms）： 横杠指字母中的水平或对角线段，亦称“臂”，至少一端开放。例如“E”或“T”。
- 衬线（Serifs）： 字体常分为衬线体与无衬线体。
- 衬线体（Serif） 字体的显著特征是字符末端带有额外的装饰性短线（即衬线）。衬线体示例：Times Roman（罗马体）、Georgia（佐治亚体）。
- 无衬线体（Sans serif） 字体则不带此类装饰性短线。无衬线体示例：Arial（阿利亚尔体）、Impact（冲击体）。
- 字母书写有三种“大小写形式（Cases）”：大写（UPPER）、小写（lower） 与混合大小写（Mixed）。
- 四大主要书写风格：
- 罗马体（Roman Style）：一种具有“粗细对比”的字母，粗细变化通常出现在不同主干位置；一般在每根主干末端都带有衬线。
- 海报体（Poster Style）：粗壮醒目、通用性强，易读性高；所有方向笔画粗细均匀，可带衬线，也可不带衬线。
- 手写体（Script）：一种“连笔”式字母风格，可具粗细对比，也可粗细一致；通常呈斜体（Italic）或倾斜状，极具优雅感与装饰性。
- 非常规体／“商标体（Unusual or “trademark”）”：独特而富创意，常专为特定公司标志定制，通常受版权保护。
课堂活动：字体设计与字母书写基础练习表
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项目预览如下：
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I Love Typography » 博客存档｜本月字体资讯 …
本月字体资讯。欢迎阅读本期字体相关资讯与趣味内容汇总。今日，我们用Helvetica字体制作饼干、为连字（ligature）翻滚欢呼、揭露《纽约时报》长期存在的排版错误……
Intro to Typography – Lettering Basics Lesson Plan (Lesson 1)
Original: https://createartwithme.com/intro-typography-lettering-basics/
Date: 2015-04-06
Author: Michelle East
Categories: 6th Grade, Art Lessons, Colored Pencil Lessons, Drawing Lessons, Graphic Design Lessons, HS Art, Mixed Media Lessons, MS Art, Typography Lessons
Tags: anatomy of a letter, Cases, charles demuth 5, demuth 5, graphic design, graphic design lettering, Intro to Typography, lettering, lettering as an artform, Lettering Basics Lesson Plan, lettering style, logo, Main Styles of Lettering, poster style, script style, Serifs, Styles of Lettering, text style, The Language of Lettering, trademark font, typeface, types of lettering, typography, typography lesson, Unusual fonts, visual communication
Intro to Typography Lettering Basics ARt lessonTypography and graphic design lettering styles play a major role in the area of visual communication and graphic design.
I LOVE fonts and drive the IT guy nuts at my school because I’m always asking to install more fonts on my computer. Lettering styles can communication emotion and personality, they can be very powerful! This is the first part of a two part lesson on lettering as an art form.
IO: Learn the basics of letter formation. Learn and identify parts of a letter (anatomy of a letter). Understand that text style is important part of visual communication and that formats are varied to convey different messages.
Day 1
Delivery: The Language of Lettering
- Typography is the design and use of typefaces as a means of communication.
- Typography began with the first printing press-the Gutenberg, but really has its roots in hand-lettering (Calligraphy, Illuminated text, etc.).
- Lettering or typography is a very important part of visual communication. Fonts can communicate strength, power, emotion and personality. Think of some company logos that are just a typeface (Coke, Fender, Canon, etc.) What color are they? What does the construction of the typeface communicate about the company?
- Parts of a Letter:
- Basic list: Letter Anatomy by Eric Miller -excellent information!
- Baseline: the invisible bottom line on which characters sit.
- Meanline: the middle line that is at the top of most lowercase letters such as “o,” “p” and “r.” It is also at the curve of letters like “h.”
- Cap Height: the distance from the baseline to the top of uppercase letters like “B” and “H.”
- Ascender: The part of a character that extends above the meanline.
- Descender: The part of a character that extends below the baseline, such as the bottom stroke of a “g.”
- Stem: The stem is often the main “body” of a letter. The vertical line of a “B” and the primary diagonal line of a “V”.
- Crossbar or Arms: Bars are horizontal or diagonal lines of a letter, also known as arms, and are open on at least one side. “E” or “T”
- Serifs: Fonts areoftendividedintoserifandsans serif.
- Serif fonts are distinguishable by the extra decorative line (style endings) at the ends of the character (examples of serif fonts are Times Roman and Georgia )
- Sans serif do not have the extra decorative lines. (examples of sans serif fonts are Arial and Impact )
- There are 3 “cases” in lettering: UPPER, lower and Mixed
- 4 Main Styles of Lettering:
- Roman Style, a “thick and thin” letter, often has thickness in different stem places. It usually has “serifs” on each stem end.
- Poster Style, bold or general, is very popular and easy to read. It has even thickness in all directions and may or may not have serif endings.
- Script is a “connected” letter style, can be thick and thin or even thickness. It usually is “italic” or slanted. It is a very graceful, decorative style.
- Unusual or “trademark” text styles are unique and creative. They can be created for specific company logos and are usually copyright protected.
Activity: Typography Lettering Basics Worksheet
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I Love Typography » Blog Archive This Month in Typography …
This Month in Typography. Welcome to this month’s roundup of type-related info and entertainment. Today, we make Helvetica cookies, tumble for ligatures, uncover a longstanding typesetting mistake by the New York Times, …
